Technology has grown by leaps and bounds, and we have seen many transformations that can simplify the work and complete that in a jiffy. At the same time, it is important to mention that marketing strategies are evolving. While print and electronic media are important, 3D visualization, augmented reality, and virtual reality has been a game-changer. These techniques have added new elements of promoting and enchanting the client more refined.
The surge of digital technologies like 3D product rendering services in India has transformed the way people discover, compare and purchase the product. In addition, the growing complexities and demand of the customer, along with the growing competition, has pushed the companies to explore beyond the regular mode of promoting and marketing their products and services. 3D product visualization will play an integral role in this. The customers are pickier, and they have their concerns that need an answer before they make a buying decision. With the 3D product visualization services, companies address the customer’s key questions, i.e., how the product is going to finally appear. Here we are going to throw light on how 3D product visualization services are changing the course of marketing and branding the products.
Hitting the bull’s eye with 3D product visualization
The pandemic has drifted a lot of customers’ attention to online purchases. E-commerce websites have become the new shopping mall. But as much as it appears to be alluring, it is a challenging task to create a realistic image or 360-degree view of the product that can positively influence the customer’s decision-making process. Hence, relying on competent and reputed 3D rendering services in India . Many product animation companies work on creating realistic images of products. They ensure that the end product looks the same as the original. This creates a more impactful result. There have been cases where many potential clients have not ended up buying a product because they could feel synced between the idea and the end results. And this is where the role of 3D product visualization comes into the picture.
Photography, 2-D images are a relic of the past. What people want is a closer image of what they have been seeing till now. People are now looking for more effective ways of promoting and branding their products. The most obvious answer that we have is the CGI image or Computer Generated Image in a 3D perspective. With 3D imaging, you can easily convince even the most skeptical customer.
It gives a more comprehensive image of the product. One of the major selling points for any company is to convince its customer with its product range, and with the 3D product visualization, it becomes easier for any company to prepare a detailed outlook of the product, its key components, and texture. The buyer can view the product from any angle. The technological advancement has reached a pace where the product animation service provider companies can add an interactive element to make the final product look more alluring and also enhance the shopping experience.
How is it going to help in boosting sales?
The end objective of every organization is to generate more sales and get more market share. Every company wants to have the maximum market share and create top-of-the-mind recall. The right use of technology and tools can catalyze the entire process and give better results. Let’s explore more on how 3D product visualization can help in this.
Alluring presentation of products– Presentation matters the most for any business product. Companies spend a hefty amount in preparing coffee table books, marketing strategies, product catalogs, and more. But the core objective of every move is to make business more profitable.
Your product catalog is the business card to your company, and hence it has to be the best. When a consumer comes to buy a product, they would love to see how the end result looks like. With the help of 3D product visualization services, you can easily create a like-image of the final products and how they will look. For example, if your company is launching a new model of smartphone, preparing a 3D view of the final product is going to give the customer a feel of how the final product will look like when they are going to hold the phone in hand.
The developers can add interactive interfaces to the image to take things a step ahead. Some of the common controls that are available with it are zoom, auto-rotate, spin draws, etc. All this enables the customer to view the products and observe them from every angle. This is going to eventually aid better product presentation.
Animated product image- Has it ever struck you that you can create a similar impact as that of 3D imaging with animated videos and images. Animation helps the company to present its product in a more effective way. You can create a display of the image from every angle. Buyers can play, stop, and pause to have a closer look at the image.
If a product has a moving part, then with the help of animated videos, you can create videos for a better explanation of the working parts.
View Inside a Product– Have you ever given a thought that you can actually create a view of the inside of a product using the product visualization technique. With the help of 3D product visualization, you can create an image of how the product looks from the inside. For example, if you are in the business of cabinet making, then you can create a view of the final product and how it looks from the inside. Many buyers are reluctant to buy products because they don’t know how the final image will look like, but with the help of the product visualization technique, you can actually change the final perspective of the client. For example, a customer buys a product and later notices that the partitioning is only horizontal and there is no vertical division. They will return the product. This is very common in online purchases, but with the help of a 3D visualization service, you can create an image of the final product, which will help in better decision-making.
These are some of the key ways to benefit product rendering services. The role is not merely limited to just one industry; business niches in real estate, furniture making, and others can benefit from this technique. There are several product rendering service providers in India, and Arise is one of the trusted names in the industry. Over the years, the company has provided state-of-the-art 3D product visualization services that have helped the company grow and provide the best service to its clients.
Article by Alpesh Patel Owner at Arise Engineering Services, a 3D product rendering services in India our creative and technical expertise has helped us provide state of services in product visualization, web360 product animation, corporate video animation, 3d visualization and much more.