Making Creative Facebook and Instagram Ads – Kevin Urrutia – Ep 95
Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative.
Kevin studied computer science and was good at creating software products, but didn’t have a lot of knowledge in marketing and therefore didn’t get a lot of traction on his products.
He tells a story of creating a maid service/cleaning company and it was almost entirely a marketing play. He found other people to do the actual work and he just took care of booking the jobs.
He now runs voymedia.com and helps other people with their digital marketing.
His number one tip is: He thought marketing was a bad thing, but being your own marketer is important.